Biography: Hironori Yoshida (1955, Fukuoka, Japan) started his directing career in 1978 making TV advertisings. He has made more than 500 TV advertisings.
Interested in making short films since 2000, he made "Don't Wander Off the Road" (2003) which has been screened at the LA Short Film Festival, the Thailand Short Film Festival, and the Global Environment Film Festival (Tokyo). After returning to his hometown, Fukuoka, he began concentrating on filming nature's beauty.
In 2008, he began academic research, and received his Ph.D. from the Japan Design Research Association in 2011. His dissertation was a study on images that remain in the memory after viewing moving visuals.
20091.1- 2013.9
Planning and Direction of Company Promotion
Results 1) 2012. Kajima, reentation movie for major food enterprise.
Results 2) 2013. Obayashi Corporation, promotion movie.
2008.2 - 2013.9
Corporate Logo and Slogan Creation
Results : Hitachi Mitsubishi Hydro Corporation.
2004.1 - 2007.10
TV Advertising Planning and Direction 03
Results 1) 2004. Chinese KAO, Biore facial cleansing "TOMOSAKA RIE" .
Results 2) 2006. Chinese KAO, Biore "Over 25 years old" .
Results 3) 2007. Taiwan AZINOMOTO, Hondashi "Reunion" .
1993.3 - 2007.7
TV Advertising Planning and Direction 02
Results 1) 1993〜1997. KAO, Sofina "Whitening for Beauty" series.
Results 2) 1999〜2007 KAO, New Beads "Mother's smell" series.
Results 3) 2001〜2007 KAO, Emale "Wonderful KURODA CHIEKO" series.
1987.3 - 2002.10
TV Advertising Planning and Direction 01
Results 1) 1978〜1985. American Express card, "There wants so to be a man" series. Chapter of squash, chapter of sidecar, chapter of boutique, and chapter of traveling abroad, etc.
Results 2) 1979〜1986. COCA-COLA, Georgia canned coffee "Men that the United States works" series.
Results 3) 1998〜2001 CADILLAC, Seville "Married couple" series.
Results 4) 1996〜2002 NESLE, Black canned coffee "Akashiya Sanma" series.
Qualifications
Corporate Logo and Slogan Creation
・We propose a method for building a corporate image suitable for global expansion.
・Result : Creation of the Hitachi Mitsubishi Hydro Corporation's logo, slogan, and official website.
TV Advertising Planning and Direction
・I make a strategy for a product to reach consumer's mind.
・Plannings are over 200. Directions are over 500.
Planning and Direction of Company Promotion
・We make the promotion strategy for the client to reach consumer intention.
・From concept planning to finishing production.
